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Love is in the Air
Because love resides at the core of our being—in all its forms. Love for those close to us. Affection for ourselves. And appreciation for the beautiful things that enrich our lives. It allows us to make decisions, dream, and act. It guides our path, giving it meaning and direction. After autumn in recent months has reminded us of the transience of nature – and thus the passage of time – winter is now ushering in a quiet season. The weeks around Christmas – the festival of love – and New Year's Eve invite us to pause, look back, and look ahead. It is a time when we encounter ourselves and ask: Who am I? What do I want? And what really makes me happy?
And we all know this desire to capture special moments: a feeling, a face, a piece of time. Moments that seem too precious to simply pass by. Our current cover picks up on precisely this tension. It shows a block of ice in which bright summer flowers are frozen – preserved beauties, kept for eternity. Or are they trapped? In a world where social media increasingly shapes our fragile image of reality, this question takes on new relevance. Where everything appears perfectly staged, filtered, and curated—even the imperfect—the boundaries between real and idealized become blurred. In this issue, we approach it in our own way by exploring longings, visions, dreams, and places of retreat. And perhaps we will come a little closer to the answer.
Of course, we would like to take you with us on our journey, a journey that not only shows love, but makes it tangible. Loud, quiet, close, in all its facets. We begin our expedition at the incomparable Maison Van Cleef & Arpels, where it all began over a hundred years ago with a passionate romance between Estelle Arpels and Alfred Van Cleef. Even today, love, passion, and the connection to dance are not only inspiration, but also the lived philosophy of the house. From here, we let our gaze wander and discover what treasures other renowned brands showcase alongside jewelry, causing a sensation. The fascination with design and craftsmanship is deeply rooted in Minotti, the Italian interior specialist, and has shaped a success story that spans generations. We can also count this year's two-day AURUM Art Club as a success: a mega-event with many lovingly designed details and moments of beauty, both large and small, that we would have loved to capture forever. Because that is what it is always about – preserving beauty, often inner beauty. When we consciously allow ourselves some “me time,” a break from everyday life, from stress and worries, sometimes even from enjoyment itself, we recharge our batteries, gather energy and confidence, and look ahead. For moments like these, we have curated a selection of luxury hotels that focus on medical wellness, exclusive retreats, and consciously designed time-outs – places that nourish the body, mind, and soul in equal measure.
We hope you enjoy many inspiring moments as you discover the latest edition of AURUM 999.9 MagBook.
