Leaf through all AURUM 999,9 MagBook issues
Big bang: full of energy for spring
Our planet formed around 4.5 billion years ago; the universe began about 13.8 billion years ago with the Big Bang. We are all familiar with the term itself. But beyond physics, it evokes above all an image of new beginnings, of condensation, of the moment when possibilities become reality. Of the quiet crackle of a new thought before it takes shape. Perhaps every good idea begins exactly like this—not with a plan, but with energy. This feeling has guided us throughout the conception of this new issue.
The cover captures the Big Bang, abstract and almost atmospheric, rendered in mauve. A smoky hue between violet and rosé, with cool gray nuances and a warm undertone. Mauve has a calming, elegant, and modern effect. The balance of blue and red with a high proportion of white creates a gentle warmth that has been proven to reduce stress. And that is exactly how this issue kicks off spring: relaxed, full of energy and visions that lure us out of our comfort zone. Because, honestly, we don’t have billions of years—like the universe—to realize our potential; our time here is, by comparison, quite short.
One area that might not immediately come to mind when we think of the Big Bang is the fashion industry. And yet it, too, is currently experiencing its own Big Bang. In recent months, nearly all the major houses—whether Chanel, Dior, Balenciaga, or Bottega Veneta—have undergone profound changes. New designers are bringing a breath of fresh air to a world that thrives on change anyway. Our fashion specialist Brigitte R. Winkler takes these developments as an opportunity to look behind the scenes. And the art scene is also in flux. With her latest, much-discussed project—a massive light installation in the shape of an eight that elegantly winds around the two spires of Vienna’s Votivkirche—artist Billi Thanner is currently in the spotlight both nationally and internationally. For us, this is the perfect moment to shed more light on her work and her motivation.
The automotive industry has been in a state of flux for years, yet many have almost forgotten that one of Europe’s most important brands originally hails from Austria. And the fact that the first Porsche was not a combustion engine vehicle but an electric car even surprised me. Reason enough, on the occasion of the launch of the new “Cayenne Electric,” to take a look at the history and future of the brand. Change isn’t always comfortable; it brings uncertainty. But without transformation, there is no progress.
We hope you enjoy discovering the new AURUM 999.9 issue – and perhaps experience your personal “Big Bang” moment.
